visual merchandising+

I’ve successfully directed the rapid rollout of ALL visual merchandisinG across 27+ countries, ensuring brand consistency and strategic execution on a worldwide scale.

I’m a seasoned expert in creating, launching, and maintaining all visual merchandising fixtures for global retailers in China, EMEA, APAC, Americas, and Travel Retail and more.

Led cross-functional collaboration with global creative and marketing teams to develop powerful, consistent campaigns that exceeded company growth expectations across all markets.

Managed visual merchandising program for global retailers, coordinating with marketing, production vendors, and creative teams to ensure deliverables are delivered on time, to spec and within budget.

Responsible for developing comprehensive global campaign launch guidelines, providing a strategic vision and actionable plans for visual merchandising retail activations.


Fixtures // Planograms // ENDCAPS // Visual merchandising guidelines

Bubble Middle East Gondola
Sephora China Launch

ENDCAPS