THE MAGIC IS FINDING SIMPLE WAYS TO SAY COMPLICATED THINGS

I am a visual merchandising designer and creative operations specialist with a strong background in the beauty industry. I excel at taking a chaotic, multi-step global rollout and distilling it into an effortless, repeatable system that anyone can execute. Over the years, I’ve had the opportunity to help scale visual merchandising and global campaigns for brands like Drunk Elephant, Shiseido, and Bubble Skincare, working closely with partners across North America, EMEA, APAC, and Travel Retail.

My expertise spans design, fixture execution, campaign rollouts, print production, and creative operations, and project management. I excel at developing new display concepts, coordinating with vendors, while keeping complex timelines on track, I take pride in being a reliable, flexible designer who can dive into the details and bring ambitious projects to life. I thrive in dynamic environments where I can wear multiple hats, bridge strategy with execution, and collaborate seamlessly with cross-functional partners to deliver elevated retail experiences.

Outside of design, my background in underground music and visual art influences everything I make, bringing a refined, effortless aesthetic balanced with a bold, creative edge.